Briar Cliff University business administration students Andy Geelan, Ryan Ross and Ivan Trifunovic recently participated in The Business Strategy Game (BSG) and ranked No. 1, best overall score of the week, worldwide.
“I have never had a team come in as number one in the world,” says Briar Cliff Assistant Professor Mary Zink. “I am so proud of our students. It is truly inspiring to see their adaptability, strength, and perseverance.”
During the week of March 16 through March 22 there were 3120 teams from 189 colleges and universities participating in the simulation world-wide. Geehlan, Ross, and Trifunovic were the co-managers of “AApollo Shoes” and they received the overall score of 110, a score that reflects the caliber of instruction of the business program at Briar Cliff.
In The Business Strategy Game, one to five class members are assigned to operate an athletic footwear company that produces and markets both branded and private-label footwear and competes head-to-head against footwear companies run by other members of the class. As many as 12 companies can compete in a single industry grouping. The companies compete in a global market arena, selling in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.
The co-managers of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions.