Sports Management

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Undergraduate Program

Bachelor of Arts



Male giving company presentation while holding football.

Why This Program? 

Discover the business side of athletics. 

The sports management program will teach you how to make a living in the business side of the sports world. Students will become experts in sports promotion, sales, facilities and the other fundamental concepts of operating an athletic organization. 

  • Fun, games, and a whole lot more: You may already be a sports nut, but to be successful in this program, you'll also need to be a fan of finance, health, marketing and law, particularly as they relate to the sporting world. This is a business degree that will teach you how to negotiate contracts, create a budget, practice public relations and study the legal issues surrounding athletics.
  • Small classes: You'll get to know your professors on a first-name basis.
  • Get hands-on experience in a sports town. Sioux City is a sports town, brimming with opportunity for the sports enthusiast. Land an internship with the Charger athletic department, or one of three minor league sporting organizations in town (Explorers BaseballBandits Football or Musketeers Hockey). Sioux City is also home to the Great Plains Athletic Conference (GPAC) headquarters, the Norm Waitt, Sr. YMCA, The Arena, and the Tyson Events Center, and home of two major NAIA national championships (volleyball and women's basketball). 

This program provides the generalist background needed for a variety of careers in sport management and a solid foundation for post graduate work and undertakings.