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Undergraduate Program

Bachelor of Arts

Major and Minor


Male student working on homework.

Why This Program?

Learn to position and market a brand.  

Have you ever wondered why some brands seem so much more memorable than others? The marketing program at Briar Cliff teaches you how to become the brains behind those iconic brands. You will learn to strategically develop and execute marketing plans to advance products in today's modern marketplace. This program has many facets for students:

  • Hands-on experience: In the Marketing Research class, students help real businesses gain insights into their customers. Or write a marketing plan for a local company in the Marketing Management class. At Briar Cliff, you won’t just read about the practice of marketing in a book – you’ll experience it!
  • Joining a history of excellence: Briar Cliff's nationally recognized Enactus Team has qualified for the national level of competition against universities more than 20 times our size. We are proud of the impact our Enactus group makes on the community far and wide through local and international projects. 
  • Career focused: From Blue Bunny and Gelita to Amazon, our program alumni have gone on to work for a variety of local and international companies and corporations. Our specialized courses are taught by experienced faculty who bring their real-world experience to the classroom every day.