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Social Media Program


Degree Type: Primary or Secondary Minor

Do you have a knack for tweeting, tagging and knowing what's trending? Businesses are looking for savvy social media users like you!

You already know your way around Twitter, YouTube, Facebook or whatever else is trending among social media channels. Just think if you combined that knowledge with a blend of graphic design, marketing, writing and public relations skills. You'd become a powerful, modern day storyteller — a skill set craved by just about every company in today's business world!

If you're looking for work in the growing field of social media, thinking of starting your own business or simply looking for a leg up in the job market, this interdisciplinary, 21-credit minor is designed for you.

What can I do with a social media minor?

There are many job openings and internships available from businesses looking for employees with social media expertise:

  • Search engine optimization (SEO) specialists
  • Web accessibility specialists
  • Social media marketing editors, strategists, managers and coordinators
  • Web content developers
  • Online community managers
  • Digital journalists
  • Bloggers and social media copywriters
  • Tech startup entrepreneurs

Introduce Yourself →   Schedule a Visit →

Social Media Program Courses


ART 440 - Special Methods of Teaching Secondary Art

Survey of the art program on the junior and senior high levels. Study of the art needs of the secondary student, classroom management and teaching procedures. Involvement with 2-D and 3-D techniques and media applicable to this level. Prerequisite: Education majors and declared art majors Read more »

BUAD 276 - E-Business

This course examines the influence of the Internet on business. E-commerce (buying and selling electronically), providing services to customers, internal collaboration and cooperation with business partners are researched and discussed. This class will take a managerial approach rather than a technical one. Read more »

BUAD 301 - Principles of Marketing

Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Read more »

GDES 325 - Graphic Design Production I

This course will introduce the students to the techniques, processes, terminology, and basic compositional and conceptual skills of the graphic designer. The course stresses three main objectives: craftsmanship, composition and concept. Craftsmanship includes tools and materials and how to use them, with a heavy emphasis on precision and presentation. Composition builds upon the principles covered in Design, Typography and Graphic Communications and stresses the gestalt principles of visual perception as a foundation for understanding compositional problems. Conceptually the course covers design as a form of aesthetic expression and as a means of effective communication. The student is asked to solve problems using conventional as well as more experimental methods. Graphic design is a very demanding and competitive profession, but for those who truly love it, the demands are well worth meeting and the rewards go beyond financial. Students are expected to commit themselves and to work hard, every day, not just for better grades but for the enjoyment that the work brings and the growth that comes with it. Read more »

MCOM 307 - Public Relations

This course is a general overview of the field of public relations-how it functions in organizations and in society. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter or maintain their environment in order to achieve organizational goal. The course addresses how public relations is used to improve productivity for business, government and not-for-profit organizations; how organizations can more effectively respond to regulatory initiatives and organization-wide strategic planning. Read more »

MCOM 407 - Social Media

An overview of the present state of global media and journalism theory; a critical analysis of the main issues confronting media organizations, audiences and those working in or with the media; and a comparative study of the cultures and media within the world's eight major media regions. Read more »

MRKT 375 - Seminar in Social Media Issues

Discover the latest trends and explore the possibilities that social media has opened in today's business world. Read more »

WRTG 315 - Writing for the Web

Although the Internet itself is no longer new, it still offers something of a frontier for innovative forms of self-expression and communication. Students in this course will learn how to apply their technical communication skills to specific online environments, gaining valuable practice in creating a variety of texts and integrating typographic and graphic content for maximum effectiveness. Read more »

Additional Program Requirements


 There is no required order for the coursework, but some courses may have prerequisites for admission. Talk to your advisor for more information.

 If you are enrolled in any courses scheduled in the Integrated Media Center, you will be charged a $10 lab fee. To gain access, you must first read the department’s IMC policy and sign the authorization for access form, which is available from the department chairperson.

 For additional requirements and curriculum information, download the latest University academic catalog.

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The world of media is evolving, and you have to know photography, design, video, social media – and I learned all of it at BCU.

Maddie Peschong

Journalism & Mass Communication Major ('12)