Degree Type: Bachelor of Arts
Program(s) Offered: Major, minor
Be fearless. Go after a business degree you can apply toward virtually any industry in the modern business world — private, government, international commerce, health care, arts and non-profit organizations, just to name a few. Even equip yourself with the know-how to launch your own business!
Do you like learning by doing? As a marketing major, you’ll take classes that give you hands-on learning experience through project based assignments. Take the Marketing Research class and help real businesses gain insights into their customers. Write a marketing plan for a local company in the Marketing Management class. At Briar Cliff, you won’t just read about the practice of marketing in a book – you’ll experience it!
Be part of a nationally recognized Briar Cliff ENACTUS team that has won 11 straight regional competitions, going toe-to-toe with universities more than 20 times our size. Our ENACTUS students are committed to making the community — and the world — a better place to live.
Make sure your business degree is tailor-made to fit your needs. You'll have the opportunity for elective courses specializing in management, marketing, finance or human resources.
Briar Cliff University's introduction to the use of accounting in the decision-making process. Course competencies will be developed in the areas of identifying the role of accounting in society, basic accounting and business terminology, accounting standards and generally accepted accounting practices, and analysis, preparation and interpretation of financial statements of business entities. Read more »
This Briar Cliff University course is designed to continue financial statement analysis and introduce the basics of managerial accounting, including, but not limited to, the following: cost behavior, costing methods, cost-volume-profit analysis, budgeting, planning and control and other introductory topics. Read more »
Major areas to be covered include the nature of and origins of law; ethics and social responsibility of business entities; our judicial system; the development of our common law system; the differences between the various areas of the law; elements necessary to establish and give rise to an intentional tort and negligence; the elements necessary to establish a contract; and the differences between business entities such as a sole proprietorship, partnership and corporation. Read more »
A study of the concepts, principles and philosophy of management. The four functions of management—planning, organizing, leading and controlling - are examined with respect to various management styles. Read more »
Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Read more »
Enables the student to gain a basic understanding of the financial management function of a business enterprise. Considers the relationship among business disciplines: tax accounting, finance and economics. Topics covered: math of finance, technique of financial analysis, impact of tax on financial decision, working capital management, sources and forms of intermediate and long-term financing, cost of capital structure, and the integrated financial policy. Read more »
This course deals with the design, operation and improvement of the production systems that create the firm's primary products or services. Production is the creation of goods and services. Operations management is the set of activities that create goods and services through the transformation of inputs and outputs. Read more »
This course studies how businesses plan, develop, market and distribute products/services on a global scale. Special emphasis is placed on how businesses adapt to different cultural, political and economic environments. Read more »
This course is designed for the student to incorporate the business-related knowledge of previous study into decision-making analysis. Through case studies and simulation games the methodology of problem evaluation and the decision-making process is examined. Read more »
Introduction to basic economic theory, with emphasis placed on decision making by individual units such as households, firms, or industries and with individual markets for final goods and resources. Prerequisite: Sophomore status or permission of instructor Read more »
Introduction to basic economic theory, with emphasis on the economy as a whole. An examination of major aggregates such as households, businesses, and government sectors and measures of the total economy. Read more »
An introduction to the theory and applications of statistics intended for students in business, nursing and the social sciences, but also recommended for students in the liberal arts. Topics include measures of central tendency and variability, probability distributions, confidence intervals, hypothesis testing, linear regression, correlation, analysis of variance and nonparametric statistics. This course is not open to those in a mathematics major. Prerequisite: MATH 10 or recommendation of the department chairperson based upon mathematics assessment Read more »
A course designed to develop the skills necessary to use microcomputers for solving business- related problems by using various software packages (word processing, spreadsheet, database, presentation). Other topics include computer hardware, operating system software and applications software. Read more »
An introduction to the craft of public speaking. Emphasis is placed on techniques of speech composition. A study is made of the different types of speeches with special attention given to informative and persuasive speaking. Read more »
Newspaper headlines and bestseller titles continue to emphasize the importance in business of effective communication. Read more »
For additional requirements and curriculum information, download the latest University academic catalog.
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I was one of 20 students selected nationwide to attend a nationwide leadership summit. It was a great opportunity!
Accounting Major ('14)