Sports Marketing and Promotions

SPMA 301 - Sports Marketing and Promotions

This course explores the concepts and principles of marketing as they apply to sports and event marketing strategies. Areas of study include market analysis, action plans, including prime prospect identification, marketing mix development and evaluation tools.                   

SPMA 301 - Sports Marketing and Promotions - Details

Prerequisite
None
Credits
3
Offered:
Spring
Online:
Yes