SPMA 301 - Sports Marketing and Promotions
This course explores the concepts and principles of marketing as they apply to sports and event marketing strategies. Areas of study include market analysis, action plans, including prime prospect identification, marketing mix development and evaluation tools.
SPMA 301 - Sports Marketing and Promotions - Details
- Prerequisite
- None
- Credits
- 3
- Offered:
- Spring
- Online:
- Yes