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MRKT 308 - Sales Management

Students will learn more about the field of professional selling. Topics to be covered are: the context of sales and the place of sales in the marketing function; the external environment including the legal aspects and its impact on sales; the various steps in the sales process from prospecting to follow-up; professional and ethical behaviors; and the principles of sales management. Role playing will be utilized to give the student valuable experience in making a sales presentation. The final project will be to make a professional presentation on behalf of a student business. Prerequisite: MRKT 301

MRKT 308 - Sales Management - Details

Prerequisite
MRKT 301
Credits
3
Offered:
Fall