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MRKT 305 - Consumer Behavior

The major objective of this course is to find out why people buy what they buy, when they buy and where they buy. Behavioral and social influences on the buying process will also be examined. This information is then used to more effectively plan marketing programs. Prerequisite: MRKT 301, PSYC 110 is recommended

MRKT 305 - Consumer Behavior - Details

Prerequisite
MRKT 301
Credits
3
Offered:
Fall