Principles of Marketing

MRKT 301 - Principles of Marketing

Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Prerequisite: Econ 210 or 211 or permission of instructor

MRKT 301 - Principles of Marketing - Details

Prerequisite
ECON 210, ECON 211
Credits
3
Offered:
Fall, Spring