Briar Cliff University business administration students Cassandra Anderson, Scott Dollison, and Harrison Jestel recently participated in The Business Strategy Game (BSG) and ranked 36th best overall performance of the week, worldwide.
During the week of Monday, February 3 through Sunday, February 9, there were 2082 teams from 121 colleges and universities participating in the simulation world-wide. Anderson, Dollison, and Jestel were the co-managers of “Chaos Kicks” and they received the overall score of 107.5, a score that reflects the caliber of instruction of the business program at Briar Cliff.
In The Business Strategy Game, one to five class members are assigned to operate an athletic footwear company that produces and markets both branded and private-label footwear and competes head-to-head against footwear companies run by other members of the class. As many as 12 companies can compete in a single industry grouping. The companies compete in a global market arena, selling in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.
The co-managers of each company are responsible for assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, forecasting upcoming sales volumes, and making decisions.