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Journalism and Mass Communication Program

Bachelor of Arts — Program Overview

Do you love to tell a story? Are you a thrill seeker with a creative streak, a good grasp of writing and the ability to handle deadline pressure? Majoring in journalism and mass communication might be right for you.

Digital Media Art

As the field evolves, so will you.

There are a ton of ways today’s storytellers and modern journalists share their message — radio, television, movies, print, public relations, photography, graphic design, website development, social media … Here, you'll learn them all!

Gain experience writing and shooting photography for the Cliff News online student publication. Learn to write, announce and produce for the university’s on-air radio station. Film and edit footage for Cliff News TV, BCU's student video department. Even pick up a minor in social media!

Use state-of-the-art technology.

You’ll have 24-hour access to our remodeled Integrated Multimedia Center, which includes large-screen iMac computers equipped with the full Adobe Creative Cloud software suite.  Every time you log in, you’ll have the most up-to-date tools at your fingertips. Interested in video or photography? Hone your skills with professional-grade cameras, and edit your work in the department's high-powered production suite.

Learn from real, working mentors.

Gain insights on what it’s like to be a working journalist, from faculty members who have decades of experience working in the broadcast, video, newspaper and photography fields. They’ll also help you land an internship, which will give you field experience and a foot in the door for a job after you graduate. Our students have pursued successful careers in public relations, broadcast and print journalism, freelance writing, graphic design, video production, website development, and even teaching!

Introduce Yourself →   Schedule a Visit →

Core Journalism and Mass Communication Program Courses

MCOM 101 - Introduction to Mass Media

Overview of mass media and their respective social, psychological, international, political, legal and cultural impacts, including: communications law, cable television and satellite broadcasting. Prerequisite for all other course work in this major or minor Read more »

MCOM 200 - Beginning Newswriting

Instruction in basic skills for writing in print journalism. Includes news values, writing leads, rewrites and follow-ups, and writing simple, complex and special story types. Students may be expected to submit publishable stories to the campus newspaper or other campus publications. All first-year students are strongly advised to take WRTG 159 before beginning the print sequence. Read more »

MCOM 216 - Digital Photography

Introduction to digital photography. Material covered includes operation of 35mm professional digital camera including aperture, shutter and depth of field in manual control. Camera handling and care lighting, composition, visual communication and photographic history. Extensive digital darkroom (IMC) work using Photoshop software application is required. Lab fee includes camera rental fee. Read more »

MCOM 220 - Visual Communications

Study of the graphic revolution and "image" as a powerful instrument of communication in society. Investigation of the pseudo-event, propaganda, public opinion and man's insatiable appetite for information. All forms of visual media (print, TV, advertising, digital, cinema, computer and the Internet) will be analyzed for obvious and hidden messages and their effects. Read more »

MCOM 225 - Graphic Communications

An introduction to the process of graphic arts production with emphasis on the various methods and techniques translating ideas and information to print material. The primary focus will be on production, layout and typography as they apply to print media, advertising and public relations. Newspaper, magazine and newsletter formats are discussed. Read more »

MCOM 230 - Global Media Studies

An overview of the present state of global media and journalism theory; a critical analysis of the main issues confronting media organizations, audiences and those working in or with the media; and a comparative study of the cultures and media within the world's eight major media regions. Read more »

MCOM 300 - Legal and Ethical Issues in the Media

Study and discussion of ethical and moral considerations among journalists , acceptable actions by staff and management, as well as discussion of the grey areas of media responsibility. The course will also include legal issues such as constitutional and statutory law and the regulating agencies which affect the media. Student is required to participate in a community field service assignment. (Completion of the general education ethical foundation is required before beginning this course.) Read more »

MCOM 307 - Public Relations

This course is a general overview of the field of public relations-how it functions in organizations and in society. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter or maintain their environment in order to achieve organizational goal. The course addresses how public relations is used to improve productivity for business, government and not-for-profit organizations; how organizations can more effectively respond to regulatory initiatives and organization-wide strategic planning. Read more »

MCOM 31 - Cliff News Practicum I

Students will gain experience in writing for a newspaper on deadline. Students will write news, features, sports and editorial articles. This practical experience will also include a variety of duties in non-reporting areas will help to create a well-rounded journalist. Read more »

MCOM 310 - Photojournalism

In depth study of photojournalism that includes assignment on deadline for all categories of photojournalism. Course includes individual assignments as well as photo essays and projects. Study of master photographers and photojournalists is included. The impact of photography as an information/communication tool, legal and ethical issues are discussed. Read more »

MCOM 32 - Cliff News Practicum II

Students will gain experience in writing for a newspaper on deadline. Students will write news, features, sports and editorial articles. This practical experience will also include a variety of duties in non-reporting areas will help to create a well-rounded journalist. Read more »

MCOM 325 - Website Production

The technological, aesthetic and ethical phases of New Media will be examined. Student will use various software and hardware tools to create projects. This course will expose students to a variety of print and electronic publications (web, brochure, newsletter, newspaper and magazine are just a few). Students will strengthen their computer skills for a changing technological society. This course includes lecture and extensive lab production work. Read more »

MCOM 330 - Video Production

Instruction and workshop in television broadcast news and public affairs production. Instruction in studio direction, production, audio, switcher and camera work. A minimum "C" grade must be achieved. Read more »

MCOM 331 - Reporting for Electronic Media

Principles of scriptwriting for radio and television. Broadcast voice development, interviewing and production. Use of actualities, tape editing and splicing. Extensive use of BCU radio air shift required. Read more »

MCOM 333 - Advanced Video Production

Hands-on instruction in non-linear, digital video editing and field video production. Students will produce newscasts and/or individual video projects. This course uses a Macintosh-based non-linear digital editing system. Read more »

MCOM 407 - Social Media

An overview of the present state of global media and journalism theory; a critical analysis of the main issues confronting media organizations, audiences and those working in or with the media; and a comparative study of the cultures and media within the world's eight major media regions. Read more »

MCOM 440 - Research In Mass Media

Individual exploration of a research topic in mass communication. Student will analyze and evaluate research and development an understanding of research as it relates of the field of mass communication. Prerequisite: Senior level status Read more »

MCOM 490 - Internship/Work Experience

On-site work experience in media-related fields. Course offers both practical and professional experience. Minimum of 150 working hours for each. Prerequisite: Permission of the department chairperson is required Read more »

MCOM 51 - Radio Practicum I

Students will gain experience in writing, announcing and production for on-air radio. This practical experience can also include on-air shifts, documentation, evaluation of music, remote broadcasts and programming . Read more »

MCOM 52 - Radio Practicum II

Students will gain experience in writing, announcing and production for on-air radio. This practical experience can also include on-air shifts, documentation, evaluation of music, remote broadcasts and programming. Read more »

MCOM 61 - Video Practicum I

Students will gain experience in TV production. This practical experience can also include writing, editing, producing, post-production and on-air experiences. Read more »

MCOM 62 - Video Practicum II

Students will gain experience in TV production. This practical experience can also include writing, editing, producing, post-production and on-air experiences. Read more »

Additional Program Requirements

 If you are enrolled in any courses scheduled in the Integrated Media Center, you will be charged a $10 lab fee. To gain access, you must first read the department’s IMC policy and sign the authorization for access form, which is available from the department chairperson.

 For additional requirements and curriculum information, download the latest University academic catalog.