The mission of the Briar Cliff University Business Department is to deliver a quality education and develop individuals who can provide leadership in a changing global environment, within an ethical and socially responsible framework. This is accomplished through a broad education using business theory and practice and based upon a liberal arts foundation.
The department's goals are based on a concept that emphasizes not only technical competence but also the ethics of professional service, thus seeking to foster sensitivity and responsiveness to social responsibilities as well as the ability to identify and pursue personal opportunities. The faculty endeavor to achieve these goals through a variety of teaching techniques including lectures, cases, role-playing, seminars, directed study, internships and computer team simulations. The department arranges and supervises internships (i.e. actual job situations) for qualified juniors and seniors.
Students are also encouraged to take advantage of the department's Small Business Lab, which provides students an opportunity to run their own businesses rather that simply reading about them.
The curriculum for the major in accounting is designed with the principal goal of developing a level of technical competence necessary to prepare the student for a career as a professional accountant. The required course work provides the student with the minimum educational requirements to sit for the Uniform Certified Public Accountant examination and other similar professional accounting certifications.
The minor in accounting is designed to develop a level of basic accounting competence necessary to prepare a student for careers including but not limited to business administration, human resource management, marketing and the like.
The major in business administration will provide necessary instruction in functional areas including management, marketing, and finance and accounting, as well as economics. This provides a generalist background needed for a variety of careers in business and a solid foundation for the MBA degree. Students wishing to specialize have the opportunity to do so by taking their elective courses in management, marketing or finance.
An understanding of economic principles is essential since so many of the questions and decisions which touch our lives have an economic aspect. The growth of our economy and the improvement in our living standards require us to compete in a global society. To understand and evaluate what economists, politicians and others are saying, we need a knowledge of economics.
The Human Resource Management major focuses on the management of an organization's human resources in both unionized and non-unionized settings. The major is intended for two types of management-oriented students: 1) students who are concerned with management of human resources and 2) students who plan to specialize in industrial relations and human resource functions.
The minor in human resource management is designed to develop basic problem solving, statistical analysis, computer skills, oral communication, writing and other skills necessary to manage organizational resources in the global environment of business today. The skills are vital in a number of different fields, including bot not limited to economics, business, accounting, law and education.
The major in Management Information Systems (MIS) combines the areas of business and computer science to educate individuals in the effective and efficient handling of one of the most important organizational resources to managers: information. MIS is the science of taking data, processing it, and transforming it into meaningful information that can be understood by an organization.
The management information systems minor is designed to teach basic skills in the area of business, computer science and efficient handling of data. Students will develop abilities useful to careers in business administration, consulting, database administration, website production, systems development, technical support and education, among others.
The major in marketing will provide instruction in core areas of marketing including planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
The marketing minor is designed to develop basic abilities in product planning, execution, pricing, promotion and distribution. These skills are valuable in a variety of fields, including advertising, business, market research, management, social media, finance, entertainment and education, among others.