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BUAD 301 - Principles of Marketing

Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Prerequisite: ECON 200 or 210 or permission of instructor.

BUAD 301 - Principles of Marketing - Details

Prerequisite
None
Credits
3
Offered:
Fall, Spring

Instructors