Getting that job: Internet presence, clothes can make a difference

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Seniors Morgan Kulzer, left, and Olivia Essig will be among the students on hand Saturday to help jobseekers brush up their social media skills. 

SIOUX CITY, Iowa — In today’s job market, putting your best self forward starts before walking through the door.

Especially when you have a double major in mass communication and business like Morgan Kulzer, a senior at Briar Cliff University.

“My social media presence is going to be more prevalent than say someone going into the medical field,” Kulzer said. “I would want a future employer to look at my page and see what kind of person I am and that I know how to use the tools to market myself.”

While she gets ready to enter the workforce, she’s also helping others launch their careers through Dress for Success, an event put on by the Junior League of Sioux City partnered with Briar Cliff’s marketing management class.

Together, they’ll walk job-seekers through the application process from Facebook to their first step on site.


Dress for Success
10 a.m., March 1
Discovery Shop
(Sioux City, Iowa)

The event will be held from 10 a.m. to 1 p.m. Saturday at the Discovery Shop, 316 W. Seventh St. The thrift store serves as the Junior League’s only fundraiser and money made benefits community improvement projects.

Briar Cliff students will be there to help with social media and business professionals will be available to critique résumés as well as conduct mock interviews. At the same time, shoppers will be able to buy appropriate and affordable interview outfits with the help of fashion consultants.

“The value of this is to really educate people,” said Kara Obbink, assistant chair of the Discovery Shop. “If you don’t have someone in your own personal network who can help you write a résumé or give you tips on how to do an interview, it’s really hard to figure that out on your own. If you do interview for a job and you don’t get the job, you don’t get a lot of feedback typically.”

Read the entire Sioux City Journal article »

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