Why this program?
Diversify your communications.
In the connected global economy, a clear understanding of the complex global business environment is important to compete locally as well as in international markets. The Spanish International Business concentration is designed to prepare you with the knowledge, languages, cultural skills, and global perspectives required to succeed in the global workplace.
Outcomes from this Concentration
- Explain how multinational firms cope with shifting economic conditions, marketing, and advertising practices, plus politics, and personnel and management problems arising from cultural and language barriers.
- Apply bilingual communications, cultural, and critical thinking skills to resolve challenges that arise because of their impact on demographic and cultural diversity.
- Recognize important management challenges presented by globalization and apply techniques for addressing them.