SIOUX CITY | Brett Meister has helped the Globetrotters make quite a media impression.
Actually, a record 2.8 billion media impressions.
That figure -- a statistic watched closely by those who work with certain brands in any industry -- measures interest among the public in the Harlem Globetrotters, one of the best-known sports franchises in the history of sports.
Meister, a 1988 Briar Cliff University graduate who grew up in Marcus, Iowa, was recently promoted to senior vice president of communications. The 46-year-old has directed national and international publicity campaigns for the team for 15 years.
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