Lexie Henschke tweeted. Taco John's took note. The rest is fast food history!
Photo by Tim Hynds, Sioux City Journal
SIOUX CITY, Iowa — Every time Lexie Henschke ate at Taco John's, she'd make sure to pick up an order of the Tex-Mex chain's Potato Oles.
"I think I'm addicted to 'em," the Briar Cliff University environmental science junior said, while munching on her favorite snack. "I think it's the seasoning that makes them taste so good."
“I like my Potato Oles, like my America ... Free!”
— Lexie Henschke's "Ole-winning" tweet
Luckily for Henschke, she will be one of seven Midwest college students who will be receiving free Potato Oles -- crispy, bite-sized pieces of potato -- for an entire year.
In April, the Cheyenne, Wyo.-based chain introduced a social media contest to promote Taco John's Flamin' Hot Cheetos Burrito, visiting 18 colleges and universities across seven states. For a chance to win Potato Oles for an entire year, students were encouraged to create a slogan for the popular side dish, while using the hashtag #TacoJohns when posting it on Facebook, Instagram, Vine and Twitter.
In June, Henschke was informed that the slogan she tweeted -- "I like my Potato Oles, like my America ... Free!" -- was one of the seven winning "Golden Ticket" slogans.
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"I can't take complete credit for the slogan because it was a collaboration between me and my roommates," Henschke, a Pender, Neb., native admitted. "It doesn't matter since we all love Potato Oles a lot."