| Description
Objectives
Grading
Requirements
Attendance
Required Text
Supplies
Sketchbook (8.5 x 11 is best)
Pencil 2B (or softer)
Fine Tip ball Point Pen (black)
Metal ruler
Xacto knife and blades
Photoquality and other Printing Papers
Matboard and Spraymount
Requirements
Sketchbook Projects (700-100 each)
Chapters 1-5 exercises
Thumbnails/Roughs
Identity (logo, business card, stationary/envelope)
Poster:Taking a Stand
Poster Series: social/society disorder or problem
Book Jacket: Glove of the World
Digital Projects (600-100 each)
Identity system (logo, business card, stationary/envelope)
Poster:Taking a Stand
Poster Series: social/society disorder or problem
Book Jacket :Glove of the World
Schedule
| November 29 |
introduction/syllabus |
| December 1 |
chapter 1 &2: process/principles |
| December 6 |
chapter 3-exercises |
| December 8 |
chapter 4-exercises |
| December 13 |
chapter 5-exercises
sketchbook exercises due |
| December 15 |
chapter 6
assignment: identity-brainstorm/research |
| January 3 |
thumbs |
| January 5 |
roughs |
| January 10 |
identity system due
critique
assignment Poster |
| January 12 |
chapter 7
brainstorm/research |
| January 17 |
thumbs |
| January 19 |
roughs |
| January 24 |
poster due
critique
assignment: Poster series |
| January 26 |
thumbs |
| January 31 |
roughs |
| February 2 |
Series due
critique
assignment: Book Jacket |
| February 7 |
thumbs |
| February 9 |
rough |
| February 14 |
work day |
| February 16 |
Book Jacket due
critique
portfolio due |
|
Description
This course will introduce the students to the techniques, processes, terminology, and basic compositional and conceptual skills of the graphic designer. The course stresses three main objectives: craftsmanship, composition and concept. Craftsmanship includes tools and materials and how to use them, with a heavy emphasis on precision and presentation. Composition builds upon the principles covered in Design, Typography and Graphic Communications and stresses the gestalt principles of visual perception as a foundation for understanding compositional problems. Conceptually the course covers design as a form of aesthetic expression and as a means of effective communication. The student is asked to solve problems using conventional as well as more experimental methods. Graphic design is a very demanding and competitive profession, but for those who truly love it, the demands are well worth meeting and the rewards go beyond financial. Students are expected to commit themselves and to work hard, every day, not just for better grades but for the enjoyment that the work brings and the growth that comes with it.
Objectives
To achieve the highest aethetic and creative standards possible, the course challenges the student from the beginning with tough assignments and rigorous grading.
- To develop a serious and profesional approach to design and the profession
- To develop a willingness to work beyond basic requirements
- To gain experience working with clients
- To defend design choices both verbally and in written form
- To make use of design principles and concepts
- To develop the ability to work "conceptually"
Grading
Students will be expected to observe strict deadlines. No late work will be accepted, however work submitted on time may be re-worked for a better grade.
This course will involve a lot of time, a lot
of drawing, and probably a bit more money than you expect. You
will need lab time outside the scheduled class time to complete
your projects. Craft and presentation are important criteria for
evaluation. The grade of "C" is considered the average
for evaluations given in this course. If a submitted project meets
the minimal stated requirements of the project -- for design/concept,
preparatory work, and craft, -- a grade of "C" will
be given. Work that exceeds basic expectations will earn higher
points in the B range; work that is exceptional earns an A. Conversely,
work that does not even minimally meet the criteria for a project
will earn one of the failing grades for this course a C-, D range
grade or F.
Critiques
All critiques will
take place at 2:00 on scheduled days. It is your responsibility
to make sure you have something to present. Printing problems should
be anticipated and planned for. No late work will be accepted.
Attendance
Learning
will depend on the lectures and demonstrations of projects. It
is imperative that students be present and on time to class. Excessive
tardiness will affect the final grade.
Students should plan to devote at least 3 hours
of Lab work per week on the computers, both in and out of class.
The lab facilities are available at other times during the week,
whenever the room is not being used as a classroom. This class
will require lab work outside of class time for completion of
projects.
Required
text
Graphic Design Solutions
Robin Landa
ISBN: 076681360
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