Description
Objectives
Grading
Requirements
Attendance
Critiques

Supplies

Sketchbook (8.5 x 11 is best)
Pencil 2B (or softer)
Fine Tip ball Point Pen (black)
Metal ruler
Xacto knife and blades
Photoquality and other Printing Papers
Matboard and Spraymount

Schedule

Description

This course will introduce the students to the techniques, processes, terminology, and basic compositional and conceptual skills of the graphic designer. The course stresses three main objectives: craftsmanship, composition and concept. Craftsmanship includes tools and materials and how to use them, with a heavy emphasis on precision and presentation. Composition builds upon the principles covered in Design, Typography and Graphic Communications and stresses the gestalt principles of visual perception as a foundation for understanding compositional problems. Conceptually the course covers design as a form of aesthetic expression and as a means of effective communication. The student is asked to solve problems using conventional as well as more experimental methods. Graphic design is a very demanding and competitive profession, but for those who truly love it, the demands are well worth meeting and the rewards go beyond financial. Students are expected to commit themselves and to work hard, every day, not just for better grades but for the enjoyment that the work brings and the growth that comes with it.

Objectives

To achieve the highest aethetic and creative standards possible, the course challenges the student from the beginning with tough assignments and rigorous grading.

• To develop a serious and profesional approach to design and the profession
• To develop a willingness to work beyond basic requirements
• To gain experience working with clients
• To defend design choices both verbally and in written form
• To make use of design principles and concepts
• To develop the ability to work "conceptually"
  

Grading

Students will be expected to observe strict deadlines. No late work will be accepted, however work submitted on time may be re-worked for a better grade.

Requirements

Sketchbook Projects (500)
Thumbnails/Roughs
(worth 100 each)
1. Jacomic Identity
2. Alaskan Oil brochure
3. TBA
4. TBA

digital projects (500)
(worth 100 each)
1. Jacomic Identity
2. Alaskan Oil brochure
3. TBA
4. TBA

Attendance

Learning will depend on the lectures and demonstrations of projects. It is imperative that students be present and on time to class. Excessive tardiness will affect the final grade.

Students should plan to devote at least 3 hours of Lab work per week on the computers, both in and out of class. The lab facilities are available at other times during the week, whenever the room is not being used as a classroom. This class will require lab work outside of class time for completion of projects

critiques

All critiques will take place at 12:30 on scheduled days. It is your responsibility to make sure you have something to present. If we are having problems with our printers, you must find some other means of printing your project. No late work will be accepted.

Back to top