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The Briar Cliff University major in New Media integrates the traditional mass media education with design and production skills for the emerging field of New Media. The program includes digital photography, digital video editing along with multimedia, website, and CD-ROM production. This interdisciplinary program will produce educated and well-trained men and women in a liberal arts tradition. Students will gain a solid understanding of the capabilities of new technology and learn to create and design information for the complex global community in which we live. All New Media majors must complete a minimum of three credit hours of internship/work experience at an approved new media site. (See department handbook for more information.)

It is strongly recommended that a student majoring in New Media obtain at least a minor in one of the following disciplines: Art, Business Administration, Computer Information Systems, Management Information Systems or Writing

The New Media major requires the use of extensive hands on training. This type of knowledge is essential for students in this field prior to entering an internship position or the workforce. New Media majors will have access to the Integrated Multimedia Center (IMC). The IMC is a fully digital production area. The facility has film, slide transparency and photo scanning capability; digital non-linear video and audio editing; CD-ROM production; web page design; and is digital versatile disc (DVD) capable. Briar Cliff students currently produce the student newspaper The Cliff News @ Briar Cliff University in the IMC. The newspaper is placed on the Internet via the World Wide Web on a weekly basis. A live, color web camera scans the room 24-hours a day on the mass media homepage. All editorial content in the newspaper is produced in QuarkXpress and placed on the web via Macromedia Dreamweaver, and Adobe Acrobat. The photographs are captured on a Minolta RD-175 digital SLR camera and edited in Adobe Photoshop. Video production is accomplished on Media 100 or Adobe Premiere software utilizing Specular Infini-D and LogoMotion software for animated graphics. Adobe AfterEffects software is used for 2D and 3D graphics. The IMC was primarily funded by the Department of Mass Media and a federal Title III grant.