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Visit the
mass communication
department's homepage
The Briar Cliff
University major in
Graphic Design
integrates the
traditional mass media
education with design
and production skills
for the field of Graphic
Design. The program
includes typography,
drawing, history, design
theory, and design
production. This
interdisciplinary
program will produce
educated and
well-trained men and
women in a liberal arts
tradition. Students will
gain a solid
understanding of the
capabilities of new
technology and learn to
create and design
information for the
complex global community
in which we live. All
Graphic Design majors
must complete a minimum
of three credit hours of
internship/work
experience at an
approved Graphic Design
site. (See department
handbook for more
information.)
It is strongly
recommended that a
student majoring in
Graphic Design obtain at
least a minor in one of
the following
disciplines: Art,
Business Administration,
New Media, Mass
Communications or
Writing.
The Graphic Design
major requires the use
of extensive hands on
training. This type of
knowledge is essential
for students in this
field prior to entering
an internship position
or the workforce.
Graphic Design majors
will have access to the
Integrated Multimedia
Center (IMC). The IMC is
a fully digital
production area. The
facility has film, slide
transparency and photo
scanning capability;
digital non-linear video
and audio editing;
CD-ROM production; web
page design; and is
digital versatile disc
(DVD) capable. Briar
Cliff students currently
produce the student
newspaper The Cliff News
@ Briar Cliff University
in the IML. The
newspaper is placed on
the Internet via the
World Wide Web on a
weekly basis. A live,
color web camera scans
the room, 24-hours a day
on the mass media
homepage. All editorial
content in the newspaper
is produced in
QuarkXpress and placed
on the web via
Macromedia Dreamweaver,
and Adobe Acrobat. The
photographs are captured
on a Minolta RD-175
digital SLR camera and
edited in Adobe
Photoshop. Video
production is
accomplished on Media
100 software utilizing
Specular Infini-D and
LogoMotion software for
animated graphics. Adobe
AfterEffects software is
used for 2D and 3D
graphics. The Department
of Mass Media and a
federal Title III grant
primarily funded the
IMC.
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