The mission of the Department of Mass Media is to prepare competent, well-trained and liberally educated men and women in the converging field of mass media. Students will gain knowledge through theory, practical and applied learning which will provide the valuable education and experience needed for a career in this challenging field.
The Department of Mass Media offers programs in which students interested in the wide and varied careers in communication can become personally involved by working with and learning from people both inside and outside the profession. The faculty in the department are aware of the skills, which those in the businesses of radio, television, print, public relations, photography, advertising, graphic design and new media demand of incoming professionals in a converging industry.
The Briar Cliff University major in graphic design integrates the traditional mass media education with design and production skills for the field of graphic design. The program includes typography, drawing, history, design theory and design production. This interdisciplinary program will produce educated and well-trained men and women in a liberal arts tradition. Students will gain a solid understanding of the capabilities of new technology and learn to create and design information for the complex global community in which we live.
A minor in graphic design is designed to develop students’ skills in the ever-evolving areas of graphic and visual communication. The skills learned are relevant to those pursuing careers in print, television, website production, television, public relations, photography, advertising and marketing, among hundreds of others.
The journalism and mass communications major combines the skills demanded of the modern journalist, including radio, television, print, public relations, photography, advertising, graphic design and social media. Our curriculum is centered around the fact that the media industry is both converging and ever-evolving.
The journalism and mass communication minor is designed to teach students basic skills that apply to the converging media industry, including radio, television, print, public relations, photography, advertising, graphic design and social media.