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Sports Management


Bachelor of Arts

The sports management major is designed for students to pursue careers in sports management, sports promotion, sports sales or sports facilities. This major provides the student with a solid background in sports and human movement, combined with a strong foundation in business and mass communication. The sports management major also allows students to compete successfully for a great variety of employment opportunities in the sporting industry.  

The sports management major is housed in the department of Health, Physical Education and Recreation. The sports management major will be able to apply fundamental marketing concepts to the sport industry; understand the principles of interpersonal communication, mass communication and interaction with the public, particularly as they relate to the sport agency; comprehend budget and financial aspects of sport, and realize that most sport activities occur in settings that are potentially litigious. Students will be familiar with the legal concepts in those areas that they are most likely to encounter in the workplace.

Students will also be able to recognize the influence of cultural traditions, social values and psychosocial experiences on sports and sport experiences; define and understand the concepts of management and leadership; describe the various skills, roles and functions of sport managers; describe the elements of leadership theory and practices as they relate to the various managerial responsibilities; recognize and identify moral issues related to a sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting.

Core Sports Management Courses

BUAD 225 - Principles of Management

A study of the concepts, principles and philosophy of management. The four functions of management—planning, organizing, leading and controlling - are examined with respect to various management styles. Read more »

BUAD 301 - Principles of Marketing

Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Read more »

HPER 119 - Introduction to and History of Physical Education

Health Education and Recreation 3 sem. hrs. The student is introduced to five foundational areas - the historical, philosophical, psychological, physiological and sociological - of physical education, health education and recreation. A sixth unit in the course is designed to orient the student to the scope of the profession, including professional opportunities in the allied areas such as health, safety education and recreation. Read more »

HPER 280 - Care and Prevention of Athletic Injuries

Prevention, protection and first aid care of injuries occurring in athletics. Evaluation of protective devices, diets and conditioning. Lab work includes taping and rehabilitation of the injured. Read more »

HPER 383 - Advanced Physical Education Skills

A study of the organization and techniques of teaching physical education activities on the junior high and senior high school levels. Selection of materials, presentation, curriculum content and class organization are all part of the discussion and study. Areas of study include soccer, softball-baseball, badminton, tennis, racquetball, golf and micro-teaching. Laboratory experiences provided. Prerequisite: Junior HPER major, minor or permission Read more »

HPER 384 - Human Performance and Skill Learning

A study of the scientific foundations of high-level performance and skill learning. Incorporates findings of exercise physiology, psychology and physical education in the area of human movement. Stresses application for the practitioner. Prerequisite: junior standing Read more »

HPER 385 - Concepts of Coaching

Exposure to key concepts pertinent to the prospective high school coach concentrating on administrative responsibilities. Pre, in and post season preparation; sports psychology and motivation of athletes; and ethical issues and current pressures facing today's athletic programs. Prerequisite: Must be a HPER major, minor, or person presently in coaching certification program or with permission of instructor Read more »

HPER 4(x) - HPER Activity Courses

HPER Activity courses are designed to develop attitudes, appreciation, personal skills and applied techniques in all types of activities included in the physical education program. Minimum standards of skill and knowledge are required for satisfactory completion of each activity unit. See program director for a list. Read more »

HPER 443 - Organization and Administration of Physical Education and Athletics

Physical Education and Athletics 3 sem. hrs. A study into the curriculum, organization and administration of physical education and athletics at the junior high and high school level. Philosophy, facilities, purchasing, budgeting, hiring and supervision are discussed. Prerequisite:junior or senior physical education major Read more »

HPER 490 - HPER Internship

To be arranged. Permission of the department is required. With departmental approval Read more »

HPER 53 IR - Adapted Physical Activities: Living and Working

The future teacher and recreation specialist will utilize community resources and environments where the handicap live and work. Programs will be studied and participated in that encompass the Special Olympics, Special-Needs Camping Programs, STARS Program and research concerns in the area of adapted physical education. Prerequisite: HPER 51IR or 52IR, or permission of instructor Read more »

HPER 64 IR - Fitness Testing and Exercise Prescription

Basic skills and understanding are developed in the art and science of fitness testing and exercise prescription. The conducting of individualized fitness programs for all age groups will be examined. Read more »

HPER 65 IR - First Aid and CPR Instructors Course

This course is designed to certify the student as an American Red Cross First Aid and/or CPR Instructor. Current basic certification in first aid and CPR is required. Read more »

HRM 325 - Human Resource Management

This course focuses on human resource policies, issues, principles and methodologies. Through activities and case studies the student is able to apply the theory from the text to realistic problems from the work world. Read more »

HRM 335 - Organizational Behavior

This course uses a theory and experienced-based approach to study influences and outcomes of individual and group behavior within organizations. Sample topics include individual differences, motivation, culture, power/politics, stress, groups and communication. Read more »

MATH 200 - Elementary Statistics

An introduction to the theory and applications of statistics intended for students in business, nursing and the social sciences, but also recommended for students in the liberal arts. Topics include measures of central tendency and variability, probability distributions, confidence intervals, hypothesis testing, linear regression, correlation, analysis of variance and nonparametric statistics. This course is not open to those in a mathematics major. Prerequisite: MATH 10 or recommendation of the department chairperson based upon mathematics assessment Read more »

MCOM 307 - Public Relations

This course is a general overview of the field of public relations-how it functions in organizations and in society. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter or maintain their environment in order to achieve organizational goal. The course addresses how public relations is used to improve productivity for business, government and not-for-profit organizations; how organizations can more effectively respond to regulatory initiatives and organization-wide strategic planning. Read more »

SPEC 111 - Public Speaking

An introduction to the craft of public speaking. Emphasis is placed on techniques of speech composition. A study is made of the different types of speeches with special attention given to informative and persuasive speaking. Read more »

WRTG 225 - Organizational Communications

Newspaper headlines and bestseller titles continue to emphasize the importance in business of effective communication. Read more »

Additional Program Requirements

The sports management major also requires a trio of three-hour HPER electives, plus six HPER mini courses or experiences, including three activity courses -- one of which must be HPER 40 or 41. See program coordinator for a list.

NOTE: HPER 439 and HPER 384 are interchangeable.