Briar Cliff University - The Catholic Franciscan Learning Place

Sports Management

Bachelor of Arts

The sports management major is designed for students to pursue careers in sports management, sports promotion, sports sales or sports facilities. This major provides the student with a solid background in sports and human movement, combined with a strong foundation in business and mass communication. The sports management major also allows students to compete successfully for a great variety of employment opportunities in the sporting industry.  

The sports management major is housed in the department of Health, Physical Education and Recreation. The sports management major will be able to apply fundamental marketing concepts to the sport industry; understand the principles of interpersonal communication, mass communication and interaction with the public, particularly as they relate to the sport agency; comprehend budget and financial aspects of sport, and realize that most sport activities occur in settings that are potentially litigious. Students will be familiar with the legal concepts in those areas that they are most likely to encounter in the workplace.

Students will also be able to recognize the influence of cultural traditions, social values and psychosocial experiences on sports and sport experiences; define and understand the concepts of management and leadership; describe the various skills, roles and functions of sport managers; describe the elements of leadership theory and practices as they relate to the various managerial responsibilities; recognize and identify moral issues related to a sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting.