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Marketing (Minor) Program


Primary or Secondary Minor

The marketing minor is designed to develop basic abilities in product planning, execution, pricing, promotion and distribution. These skills are valuable in a variety of fields, including advertising, business, market research, management, social media, finance, entertainment and education, among others.

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CPA EXAM PREP COURSE

CPA Exam

Prepare for the CPA exam by enrolling in an online course.


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Core Marketing (Minor) Courses

BUAD 225 - Principles of Management
ECON 210 - Principles of Microeconomics
ECON 211 - Principles of Macroeconomics
MRKT 301 - Principles of Marketing
MRKT 305 - Consumer Behavior
MRKT 308 - Sales Management
MRKT 345 - Advertising and Integrated Marketing Communications
MRKT 410 - Marketing Management

Additional Program Requirements