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MCOM 307 - Public Relations

This course is a general overview of the field of public relations-how it functions in organizations and in society. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter or maintain their environment in order to achieve organizational goal. The course addresses how public relations is used to improve productivity for business, government and not-for-profit organizations; how organizations can more effectively respond to regulatory initiatives and organization-wide strategic planning.

MCOM 307 - Public Relations - Details

Prerequisite
MCOM 101, MCOM 200, Declared Major
Credits
3
Offered:
Spring