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BUAD 360 - Marketing Research

This course examines the marketing research process from problem identification to presentation of research results. It gives the student a hands-on approach for solving marketing problems and taking advantage of marketing opportunities. Prerequisite: BUAD 301 and a statistics course.

BUAD 360 - Marketing Research - Details

Prerequisite
BUAD 301
Credits
3
Offered:
Fall

Instructors